ASUS ROG Xbox Ally Price Reveal Delayed by Microsoft

asus rog xbox ally

The long-anticipated reveal of the ASUS ROG Xbox Ally price has hit an unexpected delay, leaving fans and tech enthusiasts wondering when they’ll finally get their hands on this powerful handheld gaming device.

While excitement for the joint effort between ASUS and Microsoft has been building steadily since its initial announcement, the latest development has temporarily cooled some of the hype.

Originally expected to be unveiled during the recent Xbox Developer Showcase, the pricing details for the ASUS ROG Xbox Ally were conspicuously absent. Microsoft later confirmed that the reveal had been pushed back, citing strategic timing and market readiness as key reasons.

This TazaJunction.com article dives deep into the delay, what the ASUS ROG Xbox Ally represents for the future of handheld gaming, and what fans can expect moving forward.


A Promising Collaboration: ASUS and Xbox

The ASUS ROG Xbox Ally is more than just a handheld console; it’s a fusion of ASUS’s Republic of Gamers hardware engineering with Microsoft’s Xbox ecosystem.

From what’s been teased, the device is designed to run Xbox Game Pass titles natively, feature tight integration with cloud gaming, and deliver PC-like performance in a portable form factor.

This partnership has garnered attention as it reflects Microsoft’s continued effort to expand its gaming footprint beyond traditional consoles and PCs.

The ASUS ROG Xbox Ally could become a game-changer in the growing world of handheld gaming — if the execution matches the concept.


Delay in Price Reveal: What Happened?

Fans were eagerly waiting for the full specs and pricing details during Microsoft’s summer gaming showcase. However, the segment covering the ASUS ROG Xbox Ally ended without addressing one of the most important questions: How much will it cost?

In a brief post-event statement, Microsoft explained that the price reveal had been intentionally delayed to “align with broader product strategy and market dynamics.”

While this left many disappointed, it wasn’t entirely surprising. The competition in the handheld gaming space is heating up, and both companies appear to be playing their cards carefully.


Industry Reaction and Fan Speculation

The delay in revealing the price for the ASUS ROG Xbox Ally has triggered widespread speculation. Many industry analysts believe that Microsoft and ASUS are recalibrating their pricing strategy in response to emerging competition, particularly from devices like the Steam Deck, Lenovo Legion Go, and Ayaneo handhelds.

Some believe that the price point could land somewhere between $499 and $699, depending on final hardware specs and available configurations. However, without an official number, fans are left to make educated guesses.

Enthusiasts have taken to social media platforms and forums to share their predictions, with many agreeing that the success of the ASUS ROG Xbox Ally may depend heavily on aggressive pricing.


Why the ASUS ROG Xbox Ally Matters

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This isn’t just another gaming gadget. The ASUS ROG Xbox Ally is shaping up to be one of the most significant developments in the handheld space. Here’s why:

  1. Integration with Xbox Game Pass – Players can access a massive library of games right out of the box.
  2. Cloud Gaming Ready – The device is rumored to come optimized for Xbox Cloud Gaming, letting users stream AAA games from anywhere.
  3. PC-Level Performance – Leveraging ASUS’s ROG engineering, the Ally is expected to offer performance closer to that of a gaming laptop.
  4. Windows Compatibility – It’s anticipated that the ASUS ROG Xbox Ally will run on a customized version of Windows, expanding compatibility and user control.

In short, it aims to combine the flexibility of a PC with the plug-and-play accessibility of a console — all in a portable device.


The Handheld Gaming Market Is Exploding

The delay also highlights just how competitive the handheld gaming market has become. Ever since Valve’s Steam Deck hit the scene, major tech companies have been racing to introduce their own take on portable, high-performance gaming systems.

The ASUS ROG Xbox Ally enters this space not as an outsider, but as a potential category leader. With Xbox’s gaming ecosystem and ASUS’s hardware reputation, it carries weight that could shift the market.

This makes pricing all the more crucial — a premium tag could alienate casual gamers, while an affordable one could massively disrupt the competition.


Timing Is Everything

Microsoft’s decision to delay the price reveal could be a strategic move based on several factors:

  • Upcoming Competitor Announcements: Other companies may be preparing new reveals or pricing updates. Microsoft may be waiting to respond or undercut them.
  • Component Cost Adjustments: Supply chain and manufacturing costs continue to fluctuate, and both Microsoft and ASUS could be finalizing the most efficient pricing model.
  • Marketing Synchronization: The price announcement may be tied to a broader marketing rollout, possibly closer to holiday 2025 or early 2026.

Either way, the decision shows that Microsoft is being cautious — and perhaps wise — in how it introduces the ASUS ROG Xbox Ally to the world.


What We Know So Far

Even without the pricing, several important details about the ASUS ROG Xbox Ally have already been confirmed or leaked:

  • 7-inch Full HD display with high refresh rate
  • Custom AMD APU optimized for gaming
  • High-capacity SSD storage
  • Windows OS with Xbox app pre-installed
  • Support for external GPUs via ASUS XG Mobile
  • Docking capabilities for monitor and peripherals

These features suggest that the ASUS ROG Xbox Ally will offer a premium experience, but they also raise questions about affordability.


Fan Expectations Are High

Expectations for the ASUS ROG Xbox Ally are sky-high — and understandably so. Many gamers are looking for a device that combines the comfort of Xbox gaming with the flexibility of PC.

Steam Deck owners, for instance, often have to tweak settings or install third-party apps to enjoy Game Pass games. The Ally aims to make that seamless from the start.

That convenience, combined with raw hardware power, is what excites so many about the device. But that excitement could easily wane if the price doesn’t meet expectations.

Fans are hoping for a competitive, sub-$600 launch price to justify the investment — especially if cloud gaming is the primary use case.


What Microsoft and ASUS Need to Do Next

To maintain momentum, both companies need to handle the next phase of the ASUS ROG Xbox Ally rollout carefully. Here’s what fans are looking for:

  1. Clear and competitive pricing
  2. Accurate benchmarks and gameplay footage
  3. Confirmed release window
  4. Detailed hardware specs
  5. Cross-platform game compatibility insights

If these aspects are delivered clearly, the ASUS ROG Xbox Ally could dominate headlines once again — for all the right reasons.


Final Thoughts

The ASUS ROG Xbox Ally is poised to be one of the most intriguing devices in the gaming hardware landscape. Despite the temporary setback of a delayed price reveal, interest in the device remains high.

Microsoft and ASUS are clearly aware of what’s at stake, and it’s likely that the delay is more about positioning than hesitation. Gamers looking for the next leap in portable performance are keeping their eyes on this upcoming handheld.

If the final price matches the expectations and features, the ASUS ROG Xbox Ally could redefine what handheld gaming looks like in the Xbox ecosystem and beyond.

Microsoft Set to Launch Xbox Handheld Console by Late 2025: What to Expect

xbox handheld console

The gaming world is buzzing with anticipation as Microsoft appears poised to enter the handheld console market for the first time in its history.

After years of speculation and industry rumors, credible reports now suggest that an official Xbox handheld console may be on the horizon, with a possible launch as early as late 2025.

As gaming continues to evolve beyond traditional living room setups, Microsoft seems ready to offer a portable experience that brings the full power of Xbox on the go.

With competitors like the Nintendo Switch and Steam Deck already making waves, Microsoft’s entry could reshape the landscape of portable gaming. But what exactly can we expect—and when?

Here’s everything we know so far with TazaJunction.com!


A Long-Awaited Move

The idea of an Xbox handheld console isn’t new. For over a decade, fans and tech analysts have floated concepts of what a portable Xbox experience might look like. From rumors of a “Xbox Mini” to expectations of a cloud-based device, Microsoft has toyed with the idea internally but never released a product.

That could be changing. Microsoft is reportedly working on a new strategy that blends Windows-powered handheld devices with the Xbox ecosystem.

This isn’t just speculation—industry insiders have pointed to hardware partnerships, internal prototypes, and changes in Xbox’s software platform that indicate something big is on the horizon.

Also, Microsoft has launched Copilot 3D, a groundbreaking AI tool that converts ordinary 2D images into fully rendered 3D models. Let’s explore how Copilot 3D works.


Why Microsoft Is Finally Taking the Leap?

So why now? The answer is multifaceted. First, the handheld gaming market is booming. The success of the Nintendo Switch, Steam Deck, and various Windows handheld PCs has proven that there’s a massive demand for portable gaming without compromising power or performance.

Second, the Xbox ecosystem is evolving beyond the traditional console. With the rise of Xbox Game Pass, cloud streaming, and PC gaming integration, Microsoft is creating a platform that thrives across multiple device categories. A dedicated Xbox handheld console would be a natural extension of this strategy.

Lastly, Microsoft likely recognizes that its absence in the handheld space gives competitors an edge. By launching a portable console, they not only meet demand but solidify Xbox’s place in the ever-changing future of gaming.


The Hardware: What We Know So Far?

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While Microsoft has yet to officially unveil the device, leaks and internal reports suggest the upcoming Xbox handheld console will not be a direct competitor to the likes of the Steam Deck in terms of raw PC capabilities. Instead, it will focus on delivering an optimized Xbox experience in a portable format.

Rather than building an entirely new operating system, the device is expected to run a lightweight version of Windows, custom-tailored for gaming. The UI may resemble the familiar Xbox dashboard, complete with quick access to Game Pass, the Microsoft Store, and Xbox Cloud Gaming. This will allow users to access both local and cloud-based titles.

Early reports indicate that the hardware will include dedicated Xbox buttons, triggers, and analog sticks similar to an Xbox controller. The device is rumored to feature a 1080p display with a high refresh rate, enough RAM for multitasking, and a solid-state drive to reduce load times.

While Microsoft hasn’t confirmed specs, it’s safe to assume the device will be designed to balance performance, portability, and battery life.


ASUS Partnership and the Xbox Ally Line

Interestingly, Microsoft is not going at it alone. Recent developments suggest that the first wave of Xbox handheld console experiences may arrive through a partnership with ASUS. This collaboration has reportedly resulted in a new line of handhelds that blend ASUS’s hardware engineering with Xbox’s software and services.

The device, internally referred to as the Xbox Ally, may ship in two models: a standard edition and a more powerful “Pro” version with enhanced specs. Both are designed for gaming on the go and are expected to include seamless integration with Game Pass, xCloud, and other Xbox services.

By partnering with ASUS, Microsoft reduces its risk while rapidly entering the handheld market. This also allows them to focus on optimizing the Xbox platform for third-party devices—something that could lead to a broader family of compatible handhelds in the future.


When to Expect the Launch?

Here’s the part gamers have been waiting for: when exactly is Microsoft planning to launch its first Xbox handheld console?

Based on current reports and scheduling around major tech events, insiders believe the console will be officially revealed by late summer 2025. Microsoft may use a major gaming convention, such as Gamescom or a dedicated Xbox Showcase, to make the announcement.

As for the release date, it’s projected to hit shelves in October 2025, just ahead of the holiday season. This timeline makes strategic sense.

Not only would it give Microsoft a new product to drive end-of-year sales, but it also aligns with the company’s ongoing push to broaden its hardware lineup before the next generation of Xbox consoles arrives around 2027.


Features That Could Set It Apart

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To succeed in the competitive handheld market, the Xbox handheld console will need to bring something fresh. Here are several features that could differentiate it from its rivals:

1. Deep Game Pass Integration

Unlike the Steam Deck, which relies on third-party launchers and workarounds for Game Pass, Microsoft’s handheld would offer native access. This alone could make it the most Game Pass-friendly portable system on the market.

2. Hybrid Gaming Options

The ability to download games locally or stream them via xCloud would give users maximum flexibility. Whether on a road trip or at home, players could continue their gaming sessions without interruption.

3. Shared Ecosystem

Because it’s tied to your existing Xbox profile, achievements, saves, and friends lists would all sync seamlessly between devices. You could start playing a game on your Xbox Series X and pick it up on the handheld.

4. PC Compatibility

If running a streamlined version of Windows, the console could also support light PC gaming or productivity tools—ideal for users who want more than just a gaming machine.


Price Expectations

While pricing hasn’t been officially discussed, analysts believe the base model of the Xbox handheld console will likely fall between $399 and $499. This would position it competitively against both the Steam Deck and high-end Nintendo Switch models.

If Microsoft releases a premium edition with upgraded specs, the price could climb closer to $699. However, the base model is expected to target mainstream gamers looking for an affordable yet powerful portable option.


What This Means for the Future of Xbox?

The launch of the Xbox handheld console would be more than just another device—it represents a major milestone in Microsoft’s strategy to turn Xbox into a platform, not just a box. By allowing players to access Xbox games anytime, anywhere, Microsoft continues to blur the lines between console and PC gaming.

This move also challenges Sony and Nintendo to rethink their strategies. With Microsoft’s vast cloud infrastructure, Game Pass library, and third-party support, it could create a uniquely compelling ecosystem that’s hard to replicate.

Moreover, if the first-generation handheld is successful, it may pave the way for more dedicated devices. Microsoft could explore rugged gaming tablets, cloud-only handhelds, or even companion devices for Xbox consoles.


Final Thoughts

So, when will Microsoft finally launch its long-rumored Xbox handheld console? All signs point to a reveal by the end of summer 2025 and a commercial release in October of the same year.

Through a strategic partnership with ASUS and a refined focus on integrating Xbox with Windows-based hardware, Microsoft is positioning itself to make a serious impact in the portable gaming space.

For fans of Xbox, this is not just exciting—it’s transformative. The era of gaming only from your living room may be coming to an end. With the Xbox handheld console, you might soon be carrying the entire Xbox universe in your backpack.